Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is expanding biddable live sports in Display & Video 360, giving advertisers programmatic access to ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...

We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...

Google is officially launching its AI-powered Search Live feature in the U.S. on Wednesday, which enables mobile users to get real-time information with their voice and phone camera. Previously ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Officials with the Coptic Orthodox Church will soon begin construction of a new building on property acquired along N. Locust Grove Road in Meridian. Virgin Mary and Saint Mark Coptic Orthodox will ...