Plan ahead. Promotional items should be one tactic in a larger, thoughtfully planned campaign to promote your objective. Give yourself plenty of time. It takes longer than most people think to select ...

Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

JFOODO was also behind a campaign in the U.S. in 2024 that promoted Japanese scallops in the wake of China’s total ban on ...

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and ...

PG Tips has unveiled a new campaign called "Start Your Day the PG Way", a multi-channel promotional campaign including an ...