Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Marketers and agency leaders talk about aligning data, technology, employees and creativity with the sole focus of marketing: ...

Staze Beauty's 'Can't Staze Calm' campaign by Honasa Consumer Limited features humorous short films showcasing ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

The lawsuit claims the retailer’s LGBTQ PRIDE campaign hurt the state’s retirement fund, which owns Target stock.

GVGL Marketing Management's Ebru Tuygun shares why 2025 is the year when brands can no longer afford to be passive about ...

A Florida judge granted Lululemon's motion to dismiss a case that alleged its Be Planet marketing was deceptive and harmful ...

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...