The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to achieve this is through the strategic use of custom promotional products. These ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...

Staze Beauty's 'Can't Staze Calm' campaign by Honasa Consumer Limited features humorous short films showcasing ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

The lawsuit claims the retailer’s LGBTQ PRIDE campaign hurt the state’s retirement fund, which owns Target stock.

GVGL Marketing Management's Ebru Tuygun shares why 2025 is the year when brands can no longer afford to be passive about ...

The Newfoundland and Labrador government's buy local marketing campaign — complete with a new logo — is underway ...

JFOODO was also behind a campaign in the U.S. in 2024 that promoted Japanese scallops in the wake of China’s total ban on ...

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...