The A.I. era of campaign advertising seems to be upon us — and it’s a pretty fast-moving and complex situation. Fortunately, my colleague Tiffany Hsu, a technology reporter who writes about ...

Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared ...

The so-called 'multi-sensory' advert for ice-cream brand Magnum was installed in a tunnel between St Pancras railway station and King's Cross St Pancras Tube station on Monday.