The lean startup plan is a lot more concise and is designed for you to just jot down a few sentences on the problem, solution, revenue streams you plan to implement, how you'll market the business, ...

WebFX reports that AI can enhance social media strategies through automation, targeted ads, and customer engagement, boosting ...

Second Act Business Summit is a free virtual event featuring 30 experts discussing business foundations, strategy, ...

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...

Part of the next generation of entrepreneurs may well be the result of INcubator, a course taught by Karen Hoffman, Lynn Fischer, and Tony Schaaf at Kimberly High School. And the ideas coming from ...

Issue 10 launches Portfolio.YVR’s monthly era, spotlighting BC entrepreneurs through advertising-free storytelling for ...

This milestone year saw intense competition and remarkable achievements. Nestlé India emerged as the Effie Client of the Year, reinforcing its reputation for consistently driving marketing initiatives ...

With so many ways to reach customers nowadays, it’s hard to know which marketing approach makes more sense for your business. Should you focus on TikTok or email? SEO or street billboards? And do ...

In today's dynamic economy, many individuals seek opportunities beyond their primary jobs to boost income, gain new skills, and secure financial freedom. Side businesses — often called side hustles — ...

Outperform competitors by focusing on gifts that create emotional value and feel like recognition, not just temporary price cuts or free random items. Implement tiered gifting by using a cart progress ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

The mortgage business operates on trust and relationships, but in today’s market, referrals and word of mouth alone are insufficient to maintain a strong pipeline. With digital-first lenders competing ...