Add Yahoo as a preferred source to see more of our stories on Google. There is no better opportunity for advertisers to reach a massive audience than the Super Bowl, which is watched by an average of ...

The 2026 Super Bowl has found itself a winner in the Seattle Seahawks, who defeated the New England Patriots 29-13 on Sunday. Regardless of the outcome, most of the Big Game’s biggest ads had been out ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...

The Super Bowl is not only the biggest event in the NFL or sports, but it's also one of the biggest televised events of the year overall. People will tune in to watch the game or the halftime ...

The Super Bowl broadcast goes well beyond the game itself. From the enhanced production and scripting to the halftime show featuring a prominent artist, to the presentation of the Lombardi Trophy, the ...

Bad Bunny's halftime show at Super Bowl LX averaged slightly more with 128.2 million viewers, which is also down from last year. The most memorable — and most painful —commercials from the Super Bowl ...

NEW YORK (AP) — As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry between the New England Patriots ...

Ben Stiller and Benson Boone make for an interesting pair. Are they fascinating enough to grab the attention of what will likely be one of the biggest TV audiences of all time in Super Bowl LX? Super ...

Carr Properties is making it look easy to fill office space in the DMV — so easy that even a caveman could do it. While Geico’s most recent deal with Carr is an expansion, its move last year from its ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

The 2026 Super Bowl is almost here, with the Seattle Seahawks set to face off against the New England Patriots on February 8 at Levi's Stadium in California. But it is not just the game that will draw ...

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...