Add Yahoo as a preferred source to see more of our stories on Google. 2026 Super Bowl commercials: Watch best and worst ads with Sabrina Carpenter, Kendall Jenner, George Clooney (Fanatics ...

The 2026 Super Bowl has found itself a winner in the Seattle Seahawks, who defeated the New England Patriots 29-13 on Sunday. Regardless of the outcome, most of the Big Game’s biggest ads had been out ...

Watching Super Bowl 60 for the commercials? You're in luck. Since 1989, USA TODAY Ad Meter has asked viewers to rate every commercial that airs during the big game, awarding an annual winner for the ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...

The Seattle Seahawks and the New England Patriots will face off in Super Bowl 60 at Levi’s Stadium in Santa Clara, California. It’s airing on NBC (and streaming on Peacock). And the main attraction ...

The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

Super Bowl commercials have long transcended mere product pitches. From cinematic spectacles to bite‑sized bits of humor, these have often outshined the NFL game’s action, lingering in memory long ...

The Super Bowl broadcast goes well beyond the game itself. From the enhanced production and scripting to the halftime show featuring a prominent artist, to the presentation of the Lombardi Trophy, the ...

A survey of CMOs, network execs, media buyers, agents and talent are painting a picture of what to expect between plays during this year’s Big Game — and the economics behind the ads. By Alex Weprin ...

The Super Bowl LX ad wave has begun to crest, with about 40 commercials "prereleased" by Wednesday, representing just under half Sunday's total. There are some unusual pivots this year. At least three ...

Two major brands will be featured in ads during the Super Bowl, and there's a major Chicago connection to both. For the first time, Ferrara Candy Company, which has been based in Chicago for more than ...