EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

SOUTHFIELD, Mich. – GEICO is suing a Southfield-area woman, arguing it has no obligation to cover a crash because she did not list her non-driving 12-year-old daughter on her personal injury ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

SOUTHFIELD, Mich. – GEICO is suing a Southfield-area woman because she did not list her 12-year-old daughter, who does not drive, on her personal injury protection form. According to the complaint, ...

Michigan parents have claimed insurance company Geico refused to cover their car crash because their young children weren’t listed on their policy. Kara Vogel and Carson Howatt of Chelsea got into a ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Daimler Truck Financial Services USA and Geico launched a Connected Insurance program using real-time telematics data to lower premiums for Freightliner and Western Star truck owners. The program, ...

PALO ALTO, Calif.--(BUSINESS WIRE)--GEICO announced today the opening of a new office in Palo Alto, placing the company at the heart of Silicon Valley innovation. This strategic location underscores ...

Berkshire Hathaway remains a core long-term holding, offering superior risk/reward and unmatched liquidity for investors. GEICO, a key Berkshire subsidiary, restored profitability by embracing ...