Mercedes is arguably one of the most iconic brands and boasts one of the most recognisable logos in the world, but despite ...

That's right. The logo with the four rings is going to be replaced with the Audi name, spelled out in four capital letters. A ...

The Audi Quattro remains one of the most legendary cars in the history of rally racing. However, the public model was ...

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

You may not know how to speak German, but you can learn to pronounce ... the tale of Jellinek’s desire to honour his daughter ...

Only 20 percent of Brits pronounce Mercedes correctly, according to a recent Saga car insurance survey.The most common error ...

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical ...

Audi is launching an EV brand in China called AUDI. The new line will consist of vehicles co-designed with SAIC that won't ...

The German car maker has ... a Chinese-specific electric car brand aimed at drawing in younger customers in the domestic market. The brand— dubbed AUDI, spelt in all capitals and without the signature ...