One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide. I've been testing PC and mobile software for more than 20 years, focusing ...

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs ...

Lisa M. Given receives funding from the Australian Research Council and Australia's eSafety Commission. She is a Fellow of the Academy of the Social Sciences in Australia and the Association for ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Your browser does not support the video element. Google's dominance is facing new challenges as search habits shift. Social apps like TikTok and AI chatbots like ...

Google’s (GOOG) (GOOGL) new AI search tool to build a comprehensive travel itinerary is weighing on travel-related stocks with shares of Expedia (EXPE), Booking Holdings (BKNG), and Tripadvisor (TRIP) ...

A Reddit report says Apple will allow iPhone uses in Japan to choose a search engine besides Google after installing iOS 26.2 for the first time. The company will allegedly allow users to choose from ...

With iOS 26.2, Apple is adding a prompt that allows iPhone users in Japan to select a preferred search engine. As noted on Reddit, the option to choose a search engine comes up after installing iOS 26 ...

ETH Zurich scientists have created “MetaGraph,” a revolutionary DNA search engine that functions like Google for genetic data. By compressing global genomic datasets by a factor of 300, it allows ...

There’s a new study showing that AI-powered search engines often cite lesser-known websites more frequently than traditional ones like Google. Researchers from Ruhr University Bochum and the Max ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...