As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

Companies are eliminating an endless assortment of products to boost profit. For consumers, it means that they now have fewer ...

Art Inspired by Global CIOs, an eight-piece digital art collection that reveals the unexpected beauty of AI through the lens ...

See the game like LaMelo Ball, Breanna Stewart, Scoot Henderson, Flau’jae Johnson, and the newest PUMA Hoops athlete Tyrese ...

As companies seek their tech talents beyond geographical boundaries, establishing a strong PR presence becomes crucial for ...

Ralph Lauren announced second-quarter revenues rose 6 per cent year-on-year to $1.7 billion, beating company and analyst ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...