Panera Bread is in the early stages of a turnaround, and affordability is a key part of CEO Paul Carbone's strategy for ...

BOSTON, Feb. 24, 2026 (GLOBE NEWSWIRE) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the fourth quarter ended December 27, 2025. Key results were: Depletions ...

Most film campaigns operate on a familiar rhythm: trailer drop, press junket, talk show circuit, repeat. A24 threw out that ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

Has Timothée Chalamet lost his damn mind?! That’s been the hot topic of the winter movie season, as the star’s promotional antics for “Marty Supreme” have gotten progressively loonier. Here’s a ...

Marketing isn’t magic; it’s a system for making money. While your competitors are stuck using outdated, aggressive tactics, you can be building a predictable machine. The 7Ps of Marketing isn’t your ...

Marketing encompasses broad strategies to understand and meet customer needs through various channels. Advertising focuses on paid promotions targeting specific audiences through third-party media.

For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive ...

Pharma marketers are moving away from a promotional mindset and toward partnerships built on trust and value, said Christine Lee, head of health strategy partnerships at AnalyticsIQ, in a conversation ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...