Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Barbie® unveiled the latest Barbie brand campaign titled “Give Limitless Possibilities™” today, alongside 2024 Barbie Role ...

Mattel says its Barbie World collection, now available in Walmart stores, lets shoppers more easily customize their dolls' environments. While playsets of the past would include a specific Barbie doll ...

Barbie has launched a new doll in honor of the celebrated Chilean writer Isabel Allende to kick off the Hispanic Heritage ...

In honor of Hispanic Heritage Month, Mattel ... women who are also part of the elite list of Barbie Inspiring Women Series include Dr. Maya Angelou, Celia Cruz, Frida Kahlo, Rosa Parks, Billie Jean ...

The sky is the limit. Except, what if Barbie decided that was still too low? Barbie's latest campaign has argued that the ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Fans of the doll and all things pink will want to try the doughnuts, available for a limited time, celebrating 65 years of Barbie.

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

Venezuelan fashion designer Carolina Herrera was honored at the 37th annual Hispanic Heritage Awards at the John F. Kennedy ...

At 65, Barbie still offers little girls the opportunity to imagine dream careers — or work-free dream lives — while allowing them to see themselves both physically and through the qualities Barbie ...