Denmark, Finland, Iceland, Norway, and Sweden—share notable similarities, including social welfare systems, high living ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

Perion's transformative AI-driven phase and Greenbids acquisition boost the 2025 outlook, but Bing changes raise risks. Read ...

Accurate estimation of the click-through rate (CTR) in sponsored ads significantly impacts the user search experience and businesses’ revenue, even 0.1% of accuracy improvement would yield greater ...

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search?

Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new "Promotion Preview" tool that shows what your promotion will look like on Google ...

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.