The transition from operating a single-product company to becoming a multi-product one is exciting and daunting—and critical for any SaaS business that wants to scale. As cofounder and CTO of ...

All products have a life cycle, from development to introduction to growth and maturity. A fantastic product is not enough. To continue accelerating your company’s growth, you must go multi-product.

Makeup is experiencing a clean revolution as consumers start paying more attention to cosmetics’ ingredients and manufacturing. Makeup fans are looking for safer products with healthier ingredients, ...

Product scope adjustment is a key mechanism through which multi-product firms achieve efficient resource allocations. In this paper, we take a novel perspective to study firms’ product scope ...

After introducing the most number of new products in company history last year, HubSpot (HUBS) is now seeing the financial benefits. The provider of cloud-based software for digital marketing, sales ...