PayPal (NASDAQ:PYPL) shares have underperformed this year, falling approximately 17% year-to-date, in contrast to the S&P 500 ...

Research published in Economic Affairs in 2023 reinforces the power of a unified approach between branding and economic ...

The sentiment surrounding PayPal is historically bad. Even when considering zero revenue growth for the next eight years, the ...

bringing that strategy to life is another. And that's when the What comes into play. 3. Add the What For most marketers, the What comes naturally. These are all the campaigns, programs, tactics, and ...

There comes a time in every company’s existence when “a board asks the brand marketer to validate their existence,” Matt ...

Businesses should develop marketing campaigns according to an overarching marketing strategy. The most effective strategies are based on thorough research. Understanding the fundamentals of ...

As information tools, marketing surveys can provide... From any vantage point, the signs are clear: You may be ready to embrace a niche strategy for your small business. Are able to identify ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...

You’ll find a breakdown of today’s most effective digital marketing channels—along with insights, data-backed strategies, and best practices to drive lead generation, build brand awareness ...

She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Learn about our editorial policies Marketing is everything a company does ...