Swimbaits are supposed to be the cleanest “looks like food” presentation you can throw, especially when bass are keyed... The post The swimbait rig that rolls over and looks fake appeared first on The ...

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

Do you wince when a $7 lure snaps off on the bottom? Does it really hurt when a $10 bait winds up in a tree you can’t reach? Of course, it does, but to quote Robert Duvall in Days of Thunder, “rubbin’ ...

If you’re a largemouth nut, you’re not waiting for the weather to turn balmy before hitting water. You’re looking for the best bass lures for early Spring—emphasis on early. You’re out there right now ...

After seeing the lifelike action of the Rose Kuli Multi-Jointed Swimbait on a Facebook test video, I decided to investigate the lure a little more. I’d never heard of Rose Kuli — a company that ...

Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...