On Walmart’s website they list 43 waist sizes between 29 and 54 inches, along with odd-sized inseams (31, 33, 35, etc.) which in men’s jeans world, is a big flipping deal.

The George Men's Regular Fit Jean (which is available at Walmart) gained popularity on the app when users started to share DIY tricks to customize the fit and look of the straight-leg denim design.

Walmart historically has marketed mostly its own brand of clothing: basic George t-shirts, shorts and pants, typically priced at $15 or less.