Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

This week, just over a decade later after Facebook acquired WhatsApp, ads are finally coming to the popular chat app.

Meta chief executive Mark Zuckerberg said in January that the firm planned to invest at least $60 billion in AI this year, ...

Meta has quietly turned WhatsApp Status into its newest ad playground, setting up an unexpected face-off with the glitzy ...

New AI tools include brand-personalised ad creatives, image-to-video generation, Business AI chatbots, voice-enabled ads, and ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Integral Ad Science has launched expanded contextual category reporting for Facebook and Instagram Reels and Feed.The ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

Meta Platforms (NASDAQ: META) stock has been one of the best names to own. Its shares have generated a total return of 192%, ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...