Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has brought back its Rollback price proposition and famous pocket tap as part of chairman Allan Leighton’s efforts to revive the supermarket. The grocery chain, which was the only ...

READ MORE: Aldi takes on M&S with £3.99 treat that's almost half the price READ MORE: DWP 'crisis' warning issued over new money-seizing powers Allan Leighton, Asda’s executive chairman, said: "We’re ...

Allan Leighton, Asda’s Executive Chairman, said: “Asda was built upon helping hard working families save money and we’re refocussing on that mission by bringing back Rollback and Asda Price. We’re ...

Figures from Kantar indicate that Asda saw sales drop by 5.8% over the 12 weeks to December 29. The private equity-backed business has launched a turnaround plan under returning boss Allan Leighton in ...

Asda has brought back its Rollback pricing ... backed business has launched a turnaround plan under returning boss Allan Leighton in an effort to return it to stable footing.