That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy and approach to artificial intelligence, a burgeoning field that the tech behemoth is perceived to be behind in.

Apple commits an additional $100 billion to US manufacturing, raising its total to $600 billion over four years in a bid to ease tariffs and boost local production.

Apple has secured an exemption from the Trump administration's 100% semiconductor import tariff, but it's not clear how much this will impact Apple's bottom line.