Parents are shopping earlier for back-to-school supplies as 67% of shoppers started in early July, concerned about inflation and rising prices affecting their budgets.

Back-to-school shopping is kicking off earlier than usual as families rush to stock up and avoid potential tariff impacts. New data shows two-thirds of U.S. parents have already started buying supplies for the upcoming year.

Americans are starting back-to-school shopping earlier this year out of concern over tariffs, according to a new study.