Indian telecom major Bharti Airtel will be offering non-banking lender Bajaj Finance's financial products in the country, the companies said on Monday. Airtel will initially offer Bajaj Finance's products through its application,

Bharti Airtel and Bajaj Finance have partnered to create a large digital platform for financial services in India. Airtel will offer Bajaj Finance’s products to its 370 million customers, aiming for financial inclusion through a combined digital strategy and distribution network.

Bajaj Finance and Bharti Airtel partner to create digital financial platform for seamless customer experience and product penetration.

Bharti Airtel and Bajaj Finance have partnered to launch a digital platform for financial services. Bajaj Finance's products, including loans and EMI cards, will be accessible via the Airtel Thanks App and stores.

Gopal Vittal, Vice Chairman and MD, Bharti Airtel, said, “We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business.”

Bajaj Finance share price surged 3.6% after partnering with Bharti Airtel to enhance financial services through a digital platform. The stock achieved an intraday high of ₹7,442.60 as the collaboration aims to boost digital inclusion.

The partnership combines Airtel’s digital platforms and omni-channel capabilities with Bajaj Finance’s suite of 27 product lines, AI-driven strategy, strong underwriting strengths, 5,000 branches and 70,