Here’s all the branding news we’re following this week. This week in branding news, Cheerios bulked up, Orangetheory dialed ...

For many of us, our morning bowl of cereal is an important ritual, and now, for fans of a certain cereal flavor, that ritual is about to taste much different. Cheerios has confirmed what many had ...

When you think of a classic breakfast cereal, what comes to mind? For me, it’s not colorful fruit-flavored loops or cinnamon coated wafers, but original Cheerios. While they may not pack a sugar bomb, ...

General Mills has discontinued its popular maple-flavored Cheerios — the news was confirmed after a shopper recently tweeted, “Hey @cheerios, did you guys get rid of the maple flavor? They were the ...

General Mills is flat out deceiving consumers with its Cheerios Protein cereal, the Center for Science in the Public Interest (CSPI) charged in a false advertising ...

General Mills is asking customers to check the date on boxes of Cheerios. — -- General Mills said that it's recalling some Cheerios cereal products, because some boxes may be mislabeled ...

The honey comes from Florida bees and the oats from North America. — -- The cereal made of O's is celebrating its 75th year of greeting fans, young and old, at the breakfast table every morning.

You sit down with a bowl of Cheerios and you think you’re starting your day with a healthy breakfast, right? Well, it may not be that simple. Cheerios and many other cereals and grain-based products ...

You might remember that Cheerios ad that caused a big hullabaloo last summer — and boy, is that a weird phrase to write — after it enraged all the knuckle-draggers on the Internet. Were they ...