Apple's iOS 18 unveiled a similarly streamlined new look for Apple Mail in 2024, which included automatic sorting of promotional emails into their own designation "Promotions" tab — making it easier to spot and cull all of that subscription spam.

Gmail introduces "Manage subscriptions," a new feature for web, Android, and iOS that helps users easily identify and unsubscribe from unwanted emails.

Gmail’s one-click “Unsubscribe” button sits to the right of each entry; as Google’s post about the new feature explains, the company now requires bulk senders to honor that quick "no thank you" and to process unsubscribe requests within two days.