Uber's ad business has hit a key $1.5 billion revenue run rate target. It's pitching bespoke ad formats and ways to target ...

WhatsApp now displays business ads in the Status feature, introducing a new experience that does not disrupt users' private ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta Platforms (NASDAQ: META) stock has been one of the best names to own. Its shares have generated a total return of 192%, ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.