Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to ...

This week, just over a decade later after Facebook acquired WhatsApp, ads are finally coming to the popular chat app.

Meta announced on Monday, June 16, its plans to introduce targeted ads into its WhatsApp messaging service. The decision to ...

WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual ...

The introduction of ads on WhatsApp breaks a long-standing promise made by the messaging app’s co-founders, Jan Koum and ...

This writer can see a handful of excellent reasons to consider adding Meta Platforms (NASDAQ:META) stock to his portfolio ...

WhatsApp says the new features are designed to help users discover new content and enable organisations to grow their ...

WhatsApp has announced new monetization features aimed at businesses and content creators, integrating tools directly into ...

As Meta Platforms shifts focus and rides a bullish trend, investors should formulate a strategy for all likely outcomes. 24/7 ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad features will appear in a section called Updates, which is a separate tab ...

One cruel irony of the news business is that news stories drive immense value and earnings – just relatively little for the ...