Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

WhatsApps revenue model has intrigued many since it offers most services for free. Initially, it charged a $1 annual ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.