Astronomer’s comeback after the inglorious exit of its former CEO Andy Byron is a case study for crisis management ...

Ryan Reynolds and Olivia Wilde share an unexpected thread in Hollywood that most people have never noticed before.

Ryan Reynolds is a massive movie star thanks to the "Deadpool" films, but to only think of him as an actor is selling the man short. He’s an entrepreneur and a businessman as well. At different points ...

Ryan Reynolds is a massive movie star thanks to the "Deadpool" films, but to only think of him as an actor is selling the man ...

Despite Deadpool & Wolverine breaking records, Marvel reportedly isn't looking to make Deadpool 4 at the moment, though it ...

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Pete DeJoy also thanked the team at Maximum Effort for their remarkable work with their "very temporary" spokesperson.

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan ...