Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, ...

Super Bowl teasers for Coors Light and Michelob Ultra, and a frightening spot for Slather sunscreen.

Michelle Deignan on why Oreo partnered with Post Malone, how it uses consumer data and why it’s not coming back to the Super ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the ...

Little Caesars is returning to the Super Bowl for the first time since 2020 to bring more awareness to the chain’s Crazy ...

Last year, Kia ran an emotional spot to promote its electric EV9 crossover, which had recently gone on sale. The “Perfect 10” ...

John Moore, the global CEO of Mediahub, is set to leave the IPG Mediabrands agency and retire from advertising.

The final deadline for the 2025 Ad Age Tech Power List is Friday, Jan. 24 at 5 p.m. ET.

Panda Express, the American Chinese restaurant chain, spreads the joy of Lunar New Year to U.S. viewers with a humorous and heartwarming family story from agency Opinionated, featuring a man trying to ...

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.

Many brands never make it to 100 years old. Kleenex did last year, and John Starkey, a relative newcomer who became president of North America Family Care at Kimberly-Clark in May, got to oversee a ...