It has been a challenging start to the year for the creative industry, with multinational mergers, the rise of in-house ...

When you see the word cheeseburger, or fries, or sundae, there's one brand you think of before all others. You know which one ...

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top ...

Independent ad agency TRP has been appointed by Urban Ethos to lead brand strategy, creative and media, as the Australian ...

For advertising to be effective, it must stick. By successfully lodging itself into people's memories, advertising's effects ...

CarsGuide has launched a bold new brand platform, via newly appointed agency Today the Brave, that flips the power dynamic in ...

Aussies lose $12 billion a year on poker machines, yet most players don't even notice when they lose - because pokies make no losing sound. Creative Director Neil Walshe has flipped that dynamic with ...

Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics New Zealand, this time turning the spotlight on Winter Paralympians Adam Hall and Corey ...

Mondo Doro is turning up the flavour with 'Smallgoods, BIG TASTE,' a new print and out-of-home campaign created in ...

KFC Australia has appointed Special to its creative portfolio following a tightly held and highly competitive pitch process, part of the brand's ongoing focus on partnering with the very best creative ...

Heineken has launched its global campaign 'Cheers To All Fans' in Australia, a new sponsorship platform, developed by Le Pub and VML Italy, built on the belief that fandom is one of the quickest ways ...

Digital outdoor media leader QMS has renewed its partnership with The Royal Children's Hospital Good Friday Appeal, supporting the 95th year of vital fundraising for world leading paediatric care for ...