The new spot from Pepsico's Lays Forno, Wondereight and Film Pudding takes a humorous spin to bring the baked chip to Saudi and Emirati audiences.

Entries and winners came from multiple continents, with VCCP and Serviceplan among the big winners at the Big Global 2026 awards.

Data from NielsenIQ shows how Ramadan 2026 drives sales across MENA, with e-commerce and seasonal demand shaping consumer behaviour.

Golin MENA has been appointed as the public relations agency for World Art Dubai 2026 for the second year, adding one of the ...

You can change your cookie settings at any time by clicking “ Preferences .” Ramadan has always been the Middle East’s most commercially significant season. For decades, brands have leaned on ...

MELT Global's digital arm brings storytelling, strategy and performance together to extend the life of culture, brands and live platforms.

MMS' Karim Soubra outlines why the Holy Month of Ramadan is one of the most effective times of the year for brand building.

The Refreshment Club's Alix Petit-Kece on why parts of the luxury industry are losing cultural relevance as the world shifts ...

This deal combines GoWit’s AI-first retail media tech, GoWit One, with Publicis Media’s regional scale, advertiser demand and expertise.

Turning Fanous into a car, inDrive connects communities in Egypt through its first Ramadan campaign in the market.

Careem shares new details on the creative mechanics and community response behind its ‘Seeds For Gaza’ Ramadan initiative.

Careem shares new details on the creative mechanics and community response behind its ‘Seeds For Gaza’ Ramadan initiative.