The agency will provide a full spectrum of PR and communications support for Centurion Properties flagship projects.

We asked industry experts if we are over-rotating towards performance marketing and sidelining brand in the regional industry ...

The transaction applies exclusively to Yazle’s MENA operations; which will be integrated with existing Napptix Gaming 360° ...

Day 3 at the Cannes Lions saw debates on the need for human-led creativity, AI as a tool for growth, and marketing as a ...

The campaign uses a deliberately surreal, AI-style video to spotlight the growing issue of scam messages targeting Aramex ...

Campaign Middle East is on the ground at Cannes Lions 2025 with exclusive interviews and insights from industry leaders.

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

The GenAI Platform will allow retailers to list and promote their products directly within AI-powered chat interfaces.

If the future of marketing is more human, more connected – then we’re not just moving forward. We’re levelling up, writes Fadi Nakhle.

Partners' Mohammed Alsamrraie writes on how a consolidated marketing strategy can power dropshipping businesses in the region ...

The campaign features Aespa's Ning Ning in her first collaboration with Maybelline to promote its Sky High Mascara.

The MENA region's tally of Cannes Lions trophies has jumped from six on Day 1 to 14 on Day 2, with BigTime Creative Shop ...