With tariffs on the rise, American-made toys and games offer retailers an attractive alternative to imports. These picks keep ...

Super Impulse is bringing back Twisty Petz, the hit collectible that transforms from adorable animals into wearable ...

Eleven and Mattel's Hot Wheels are coming together to create a limited-edition line of collectible toys and merchandise.

MGA Entertainment is taking mystery boxes to a new level with its latest L.O.L. Surprise! collection.

Nintendo highlights the new controls of its Nintendo Switch 2 system with two new releases. With compatible games like Mario ...

In the Toys’ Creative Center, revenue dipped $18.6 million to $322.3 million in Q2, down 5.5%, as gross product sales fell ...

With sunny skies and no school, there is plenty of time and reason to play outside. Whether it is in the sandbox, the pool, ...

The M.A.S.K. collection reboots the Kenner line from the ‘80s with an updated range of action figures and vehicles, including ...

ASTRA’s 2025 Marketplace & Academy in San Antonio was truly action-packed and quite the adventure. Of course, the River Walk provided a beautiful backdrop, but from the opening meet-and-greet to the ...

Each action figure comes with a laser light beam weapon and armor that has a special, photo-sensitive target on its chest.

At The Toy Association, we couldn’t be more excited to welcome our global community to El Segundo this year for two milestone ...

Games have always been a staple in the toy box, but with accessible new formats and story-driven experiences on the rise, the ...