The English word “yield,” derived from old English and Germanic, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

Clean Tap wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.