Should purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are ...

A court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers ...

Currently, many young men are unhappy with how their demographic is represented online, with over half (52%) of young men ...

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand ...

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

Brands know they need to be more inclusive in their marketing – but so often stumble in application. Good, considered ...

Brands know they need to be more inclusive in their marketing - but so often stumble in application. Good, considered ...

As it stands, TikTok will be banned in the US on Sunday, which will see the platform lose billions in ad spend and have a knock-on impact on the UK creator economy.

Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.

Munnawar Chishty has been promoted to CMO, overseeing both Britvic’s soft drink brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.

From the proposed changes to ad rules around junk food to the pull back on media spend at the end of last year, it’s been a ...