New advanced audience integration provides interoperability, helps brands reach their audiences. NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and ...

of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...

June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indicates that Poles spent an average of 3 ...

During June, streaming’s share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7% of TV viewing. Disclaimer: YUMI TV, ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing of content with ads gained 1.2 share points in the second quarter of 2025, ...

On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year. How is this possible? Technology. At home, at work and traveling in between, people are ...

In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising your ROI. Our exclusive guide provides the critical intelligence you need to ...

在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众分散。了解如何通过所有渠道吸引 ...

Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming Peacock Notches 13.4% Increase, Boosted by New Season of ‘Love Island USA’ TV Usage by Kids and Teens Climbs 27% Thanks ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies.

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

Bluey Tops Nielsen’s Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025 Big June Vaults Squid Game into Top Originals Spot, followed by Reacher, The Night ...