U.S. soccer is learning more from SheBelieves Cup loss than it would have from a win
A U.S. women's national team loss to a formidable Japan in the SheBelieves Cup final taught a American young squad some ...
NWSL players to watch: Key performers for every team in 2025
For a few more days, all 14 NWSL teams will refine their preseason preparations. Every team can credibly dream of reaching the title game a year after the Orlando Pride went from regularly missing the ...
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TV Outcomes Report: Women's Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
TV viewership for women's sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO. From NCAA basketball, lacrosse, and ...