With recent high-profile marketing hires and a new New York creative hub for marketing content, the company is poised for ...

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

What does it take to market one of the biggest franchises in video game history? Tyler Bahl, CMO at Activision Publishing, explains how at Web Summit Vancouver ...

Meme coins have overtaken the crypto world, flipping conventional investing with electrifying rallies and viral community ...

After an Amazon shopper strikes it lucky by receiving nine 2TB SSDs instead of one, it doesn't take long for conspiracy ...

The Koerner Office: Business Ideas & Growth Advice Buc-ee's Viral Marketing Stunt Posted: June 2, 2025 | Last updated: June 2, 2025 4 years ago I walked out of a gas station with a business idea ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Of course, a viral marketing campaign won't matter if you can't accurately measure its performance. Great marketers accept accountability. You should, too, if you're going to deliver business outcomes ...

Creating viral content means sharing useful, well-planned posts, using the right tools, and adjusting to what your audience ...

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...