The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

Industry experts say WhatsApp ads do not violate privacy norms, while privacy advocates argue they breach user privacy principles.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que su propietario Meta Platforms

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

ChatGPT has introduced a significant enhancement on WhatsApp, as OpenAI has officially launched image creation features via the verified number 1-800-ChatGPT.