21 hours ago · How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok

1 day ago · According to market intelligence firm Sensor Tower’s estimates, on average people spend 27 minutes a day on Instagram reels. The users of YouTube Shorts spend 21 minutes on the platform.

1 day ago · The surge places Meta Reels among global revenue giants like Nike and Coca-Cola, according to The Wall Street Journal. User engagement has played a key role in this rise. Research …

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Meta just dropped a $50B surprise during their Q3 earnings call that almost nobody caught. "Reels now has an annual run rate of over $50 billion," they mentioned almost in passing. For perspective ...

2 days ago · Usage is now closer to peer levels, and Meta is chasing TV: Sensor Tower estimates the average Instagram user spends 27 minutes/day on Reels (vs 21 minutes on YouTube Shorts; TikTok …

Tick Tock? If the clock really does strike midnight for TikTok in the US on January 19, we expect there to be seismic shifts in consumer engagement, in-app revenue and digital advertising spend. Based on …