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  1. Pay-per-click - Wikipedia

    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of …

  2. What Is PPC? A Starter Guide to Pay-Per-Click Marketing

    Nov 13, 2024 · Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective …

  3. What Is Pay-Per-Click (PPC) Marketing? - Salesforce

    Aug 14, 2025 · Pay-per-click marketing, or PPC, is a type of online advertising where you only pay when someone clicks on your ad. It’s like renting a digital billboard, but instead of paying …

  4. What is PPC Marketing? Complete Guide for Beginners

    Apr 8, 2025 · In this guide, I’ll show you what PPC marketing is, how it works, and practical steps you can follow to create successful PPC campaigns that drive results. Whether you’re new to …

  5. What Is PPC? Learn the Basics of Pay-Per-Click Marketing

    PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or …

  6. What Is Pay-Per-Click (PPC) Advertising? - CFI

    Dec 23, 2025 · Pay-per-click (PPC) is a digital advertising model where advertisers pay a publisher — typically a search engine or social media platform — every time a user clicks their …

  7. What Is a PPC Ad? Understanding PPC and Its Benefits - SEO.com

    May 14, 2025 · PPC stands for pay-per-click. It’s a form of digital advertising in which advertisers pay for each click on the ads they choose to run. In return, their ads are guaranteed exposure …