Rad is more than a cult BMX movie powered by pedals. Set in a small town obsessed with the Helltrack race, the film follows Cru Jones, a young rider torn between expectations and obsession, chasing the perfect ride and the ultimate line. At the center of it all are the BMX bikes: chrome frames, mag wheels, reinforced forks, and sky-high bars built for speed, jumps, and defiance. In Rad, the bike is not just a vehicle: it’s freedom, identity, and rebellion, captured at the exact moment when BMX r