New IAB Research! 📣 Changing the Game: How Games Advertising Powers Performance is #IAB’s groundbreaking new study that quantifies the success marketers are seeing with games advertising compared to other media. IAB partnered with Advertiser Perceptions to survey 300 #brands & #agencies that invest in #games advertising to understand its implications, highlighting why these marketers continue to include games advertising, its role in campaign planning, and more. Download the report: bit.ly/3Tsy

The Commercial Contracting Issues in Digital Advertising webinar is TOMORROW! 🗓 Davis Gilbert LLP's Richard Eisert and Gary Kibel will walk participants through programmatic & direct deals, gating questions, the anatomy of a digital advertising agreement, data issues, and much more. Don't miss out: https://bit.ly/3NnfWeK | IAB

Don't miss IAB NewFronts, the world's largest digital content...