Resilience is built when quitting feels easier — and discipline is choosing to continue anyway. On a recent episode of Beyond the Brand Podcast, Dr. @hannah_githuki sits down with Madam @suemueni_ Founder of @suedwatches , as she shares her raw journey of building a brand from the ground up. She opens up about a moment many founders face but few talk about — almost giving up due to copycats . What kept her going wasn’t luck, but resilience anchored in discipline. The discipline to stay focused,