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Redken on Instagram: "Maximum lift, maximum neutralization.* Introducing the Smartest Way To Blonde: Blonde IQ 9+ Calibrated Anti-Brass Lightener.  With its Advanced Neutralization Technology & dedicated oil-powered developer, you’re getting:  Up to 9 levels of powerful, clean lift  Creamy consistency for precision application  No swelling for better saturation and even lift Available at @saloncentric on November 1st.  #BlondeIQ *vs. other Redken lighteners"
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