13K views · 919 reactions | Sears Wish Book memories 懶 | Lori Anne | Facebook

Just So You Know! ❤️🎄 The Sears Christmas catalog, later known as the Sears Wish Book, began in 1933 as a separate catalog from the general Sears catalog. It was initially 78 pages long and featured a variety of gifts, especially toys, for children. Over the years, it grew significantly, reaching 608 pages by 1968 when it was officially renamed "The Wish Book". It became a beloved holiday tradition for many families, with the catalog often inspiring children's Christmas wish lists. ❤️🎄 I know

23K views · 247 reactions | Junior Bazaar by Sears (1960s) | Vintage Ads | Facebook

My continuing holiday series of vintage department store Christmas catalogs. I went heavier on the toys from this fantastic Sears Wish Book from 1960! You can see more of these vintage catalogs from this amazing archival website: https://christmas.musetechnical.com/ Bless them for archiving and preserving all of this magical content! 🤩🙏 #vintagechristmas #retrochristmas #Sears #vintagesears #vintagecatalog #christmascatalogue | Mid Century Modernist