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Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study

9:34

YouTubeThe Wall Street Journal

Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study

Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...

3.6M views7 months ago

Shop Costco Sam

Sponsored

$3.98

Member's Mark 90/10 Ground Beef Roll, Vacuum Pack, Priced Per Pound

Sam's Club

$3.98

Member's Mark 90/10 Ground Beef Roll, Vacuum Pack, Priced Per Pound

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$29.98

Member's Mark 80/20 Ground Angus Beef Patties, Frozen, 1/3 Lb., 18 Ct.

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Member's Mark 80/20 Ground Angus Beef Patties, Frozen, 1/3 Lb., 18 Ct.

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Member's Mark USDA Choice Angus Beef Top Butt Boneless Center Cut, Cryovac (Priced Per Pound)

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Member's Mark USDA Choice Angus Beef Boneless Ribeye Steak, Priced Per Pound

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1755 Hilliard Rome Rd, Hilliard · 8.1 mi · (614) 921-0057

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Members-Only Holiday Prices | Join Sam’s Club for Just $25*