Why Guinness Is Growing While Beer Sales Fall Worldwide
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YouTubeBloomberg Television
Why Guinness Is Growing While Beer Sales Fall Worldwide
#Guinness is a brand that’s been around for 270 years. Diageo’s Global Category Director explains how the #Irish #stout has managed to evolve and grow, while staying true to its roots. Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old ...
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